A Convention Centre for Mississauga
Catalysing the City’s Downtown
THE PROJECT
Mississauga’s transformation from a commuter suburb to a self-reliant economic hub — with $55B in annual output and rapid downtown redevelopment — creates a compelling rationale for a convention centre to:
Anchor downtown revitalisation projects
Capture business event demand currently lost to Toronto and other regional cities
Stimulate hotel, retail, dining, and cultural activity, and
Reinforce Mississauga’s aspirations to become a global innovation & knowledge hub, sustainable city, and inclusive urban centre.
SACL’s ROLE
Visit Mississauga first engaged SACL to evaluate the Living Arts Centre (LAC) Lands for redevelopment potential as a purpose-built convention centre with hotel infrastructure - Phase 1 of a multi-step Business Case, focused on testing site and venue suitability. Currently completing Phase 2 of the Business Case, SACL is now finalising all the work needed to to establish that Mississauga can support a world-class convention venue that strengthens its competitiveness in the meetings, incentives, conferences, and exhibitions (Business Events) market.
DELIVERABLES
The complete Business Case has followed a structured methodology:
Assessment of local and international business events market
Benchmarking and development of competitive set
Determining opportunities and recommended market mix
Evaluation of economic and legacy benefit
Development of Preliminary User Requirements & venue capacities
Key considerations of precinct development & integration of an HQ hotel
Indicative event projections development
Procurement and Operating Model analysis
Determining Mississauga’s Unique Sales Proposition (USP)
Mississauga SWOT Analysis